A Music Marketing Plan That Actually Fits on One Page

Most music marketing plans are long documents nobody reads twice. A useful plan fits on one page and tells you what to do on Monday.

1. Pick One Goal

Not three. One. For a single release the realistic options are:

• Grow saves and followers on a specific streaming platform
• Grow owned contacts, meaning email and phone
• Sell tickets in named cities
• Grow subscribers on YouTube

Every decision below flows from this choice.

2. Define Three Audience Angles

Write them as sentences, not interest lists.

• People who already listen to you and have not heard the new record
• People who listen to three named adjacent artists
• People in cities where your streaming data already over indexes

Each angle gets its own campaign so you can read the results separately.

3. Plan Creative Before Budget

Budget without creative volume is waste. For a release, aim for:

• 10 to 15 short video variations
• 3 distinct hooks tested across them
• 2 static or motion assets for retargeting
• 1 landing page with a pixel installed and tested

4. Phase the Budget

A simple four week shape:

Phase	Share of budget	Purpose
Week 1 test	20 percent	Find winning creative and audience
Week 2 scale	30 percent	Push spend into winners
Week 3 retarget	25 percent	Convert warm viewers cheaply
Week 4 sustain	25 percent	Keep the release alive and read repeat data

5. Write Down the Numbers You Will Check

Decide these before launch so you cannot move the goalposts:

• Cost per landing page visit
• Landing page to streaming click through rate
• Cost per save or cost per contact
• 28 day repeat listener count
• Contacts added to your list

6. Decide the Kill Rules

Write the rules now, follow them later:

• Any creative above 2x the account average cost per result is paused after 1,000 impressions
• Any city above 1.5x average cost per save is paused after 7 days
• Any angle with no conversions after a set spend is paused

7. Plan the Next Release Before This One Ends

The value of a campaign is the warm audience it leaves behind. Before the release cycle closes, note:

• Which creative hook won and why
• Which cities converted cheapest
• Size of the retargeting pool and contact list
• What you will test first next time

Use It Every Time

Same page, same structure, new numbers. Over four or five releases the starting point gets better and the cost per result falls.

If you want this run as a system rather than a document, apply to work with Shuffle.