The Method
Spend in.
Equity out.
Streams are rented attention. Fan data is owned equity. The flywheel is how we convert one into the other, on repeat.
Promote
Paid ads that move streams
Conversion campaigns on Meta and TikTok, engineered to drive real listens on Spotify, Apple Music and YouTube. Not impressions. Plays.
- Conversion objective campaigns on Meta and TikTok, built around the platforms where your listeners already are.
- Traffic lands on streaming destinations that actually convert: Spotify, Apple Music, YouTube.
- We optimise toward plays and saves, never toward vanity impressions or cheap clicks.
Convert
Listeners become followers
Retargeting and content sequencing turn a one time play into a follow, then a follow into a relationship between artist and fan.
- Retargeting sequences catch everyone who listened once and bring them back.
- Content strategy gives them a reason to follow: the story, the visuals, the release rhythm.
- A follower is a relationship. We build the relationship, not just the number.
Own
First party fan data
Funnels that capture names, emails and phone numbers. The artist owns that audience outright instead of renting it from a platform.
- Data collection funnels: landing pages, pre saves, giveaways, direct to fan offers.
- We capture names, emails and phone numbers with consent, into a list the artist controls.
- Platforms can change an algorithm overnight. They cannot take back a fan list you own.
Monetize
Tickets, merch, releases
The same owned data sells out rooms, moves merch and launches records direct to fans, at a fraction of cold acquisition cost.
- Tickets, merch and release launches sold straight into the owned audience.
- Acquisition cost collapses because the hardest part, finding the fan, is already done.
- Every campaign has a revenue line, not just a reach line.
Repeat
Revenue funds the next cycle
Profit goes back into spend. Bigger audience, richer data, cheaper conversions. The flywheel spins faster every cycle.
- Revenue funds the next cycle of paid spend.
- The list gets bigger, the data gets richer, the targeting gets sharper.
- Each turn of the wheel costs less and returns more. That is the compounding effect.
The testing engine
Hyper A/B testing
Dozens of creative and audience variants run in parallel from day one. Nothing scales on instinct.
Structure
Every test isolates one variable: hook, edit, thumbnail, audience or placement.
Volume
Dozens of variants live at once, so the winner surfaces in days, not months.
Benchmark
Results are read against a proprietary database of thousands of music campaigns.
Scale
Only proven variants get budget. Everything else is cut without sentiment.
We trust data first and scale second. That is the whole difference between a campaign that spends and a campaign that returns.
Put the flywheel to work
Tell us where you are and what you are releasing. We take on a limited number of artists and labels, and we read every application ourselves.
Apply to Work With UsWe read every application personally and reply within 48 hours.