Territory intelligence929 Management
Ava Max
Territory level insight powered the campaign behind a 2B stream hit
2B+
Streams on Spotify
Global
Viral reach
Data led
Territory rollout
The challenge
With 'Sweet But Psycho' showing early promise, the team needed to know exactly where to invest: which territories, which platforms and which audiences carried the highest potential for viral lift. Spreading budget evenly across every market would have diluted the impact.
The approach
We analysed streaming behaviour, social engagement and playlist traction across dozens of territories, then ranked markets by organic momentum and cost per engaged fan. That produced a specific rollout order: which cities to target, which creative angles resonated locally and how to sequence spend.
The result
The campaign was built entirely on that territory ranking. The song spread market by market in the exact sequence the data predicted and reached global viral status.
How the campaign ran
01
Map
Dozens of territories scored on momentum and cost
02
Rank
Markets ordered by cost per engaged fan
03
Localise
Creative angles matched to each market
04
Sequence
Budget released market by market, not all at once
Figures reported from the campaign's Spotify for Artists territory reporting and Meta Ads Manager exports, shared with the client throughout the rollout.