Conversion campaignCaffeine (Espresso Martini)
Beau Cruz
242,675 streams in three and a half months at fourteen cents a click
242,675
Streams
103,672
Listeners
$0.14
Cost per result
Launched
April 11, 2025
Budget
$1,097.81
Cost per click
$0.14
Platform
Spotify
The challenge
An upbeat nightlife dance track needed to behave like a playlistable anthem fast. Without early volume and engagement, dance releases stall before the algorithm ever notices them.
The approach
We built a Spotify conversion funnel: Meta campaigns for mass awareness, a smart link for click to listen intent, and engagement quality as the optimisation target. Twenty eight individual ads ran across four ad sets targeting Alesso fans, dance music fans, David Guetta fans and house music lovers.
The result
7,722 clicks from 192,424 reach at $0.14 per result, with the best ad delivering 4,581 results at $0.13. Spotify returned 242,725 streams, 103,672 listeners, 8,393 playlist adds and 9,545 saves, with 31 percent of streams coming from algorithmic playlists.
Straight from the campaign
How the campaign ran
01
Reach
Meta campaigns across four fan-based ad sets
02
Click
Smart link captures click to listen intent
03
Engage
Saves, adds and repeat plays optimised for
04
Algorithm
31 percent of streams came from Spotify playlists