Multi platform growthAtlantic Records
Noga Erez
Streaming growth and social strategy aligned to power a US tour
20M+
Streams across promoted tracks
USA tour
Successfully executed
City level
Venue selection
The challenge
Atlantic Records needed to build a US presence ahead of an American tour. The hard part was converting streaming listeners into real, geo located fans who would actually show up to venues, across Spotify and Instagram at the same time.
The approach
We tracked listener growth and geographic concentration across Spotify for tracks including 'Dumb' and 'Vandalist', identified the cities with the strongest fan density, and ran targeted Reels campaigns to amplify visibility in exactly those markets. Touring readiness was assessed city by city before anything was booked.
The result
The coordinated Spotify and Instagram strategy built real audience density in key US cities before the tour was announced. Listener heatmaps informed venue selection directly, so the rooms matched the demand.
From day one, the campaign attracted high-quality listeners, leading to steady growth. Remarkably, it triggered the Spotify algorithm within just two days, amplifying our reach.
How the campaign ran
01
Track
Listener growth mapped by city on Spotify
02
Concentrate
Highest density markets identified
03
Amplify
Reels campaigns run into those cities only
04
Book
Venue size matched to proven fan density
Figures reported from the campaign's Spotify for Artists and Meta Ads Manager exports, shared with the client throughout the rollout.