Aviram

The challenge

Aviram came to us in March 2023 as a rock artist with no streaming history and no paid media in place. Rock is a hard genre to buy attention in, and the budget was modest: twenty to fifty dollars a day, roughly one thousand dollars a month.

The approach

We ran our hyper A/B testing method from day one. Creatives, hooks and audiences were rebuilt weekly, spend followed the variants that produced the cheapest qualified click, and every result was read inside Spotify for Artists rather than in ad manager alone.

The result

Week one produced 345 streams at eleven cents each. By month five the same method had compounded into 122,939 streams at a cost per stream of $0.0056, and the twelve month view shows over 2.5 million streams with 192,770 saves and 104,665 playlist adds.